We live in uncertain times. And technology has been the most certain aspect of our living for these past few months. COVID-19 and the pandemic thereof has forced us to revisit the way we interact for work, entertainment and even social engagement. In this blog, we’re going to explore how AR (augmented reality) can help industries overcome the void of engagement when it comes to customer relationships.
Focussing on the service of things, we’re sharing ideas that businesses can explore to engage their consumers through augmented reality on their smartphones or web enabled devices. So far, we’re aware of deploying AR technology for training & development, sharing of information and presenting a visual for product and/or service experience. AR’s potential to present 3D visualization and annotations (texts on a screen) are a way of storytelling that customers can experience sitting at home. The AR market is estimated to reach USD 50 Billion by 2024. To catch this wave, there’s no time like today to start.
1. Augmented Reality (AR) in Medicine & Healthcare
Medicine and the healthcare industry have been at the forefront of integrating new technology like using augmented reality in teaching medical students about the human body. Now, AR can be deployed by pharma companies to help customers understand how prescribed drugs work in the body. AR enabled visualized tutorials of symptoms and surgical simulation for better planning of surgery are some of the applications of augmented reality in healthcare.
2. Augmented Reality (AR) in Education
Children studying from home in this COVID-19 pandemic are deprived of interaction with their instructors and peers in schools. Using AR for experiments in subjects like chemistry, biology and physics can create an enriched learning environment through the immersive experience and make content more engaging. 3D and visualizations enable better grasp on information and clarify confusion. Such efforts can lead to more stimulated discussions and supplement student learning. In a VR and AR survey conducted in 2019 by EdTech Insider, 86% of the respondents agreed that XR or extended reality would be a part of life in the coming future.
3. Augmented Reality (AR) in Retail
Traditional retail will need a rethink after the COVID-19 pandemic. AR technology can allow customers to visualize how a dress, shoe, pant or tie looks and explore customization in size and colour. With augmented reality, furniture outlets can help customers ‘try out’ a piece of furniture in their home by simply scanning the room and placing the furniture in the room. A study stated that 32% of users are already using AR when shopping.
4. Augmented Reality (AR) in Tourism
When it comes to revival after the COVID-19 pandemic, the tourism industry might take longer than others to find ground again. AR can step in to fasten that process. Museums, parks, zoos and such other spots frequented by tourists can be displayed in 3D and viewed on smartphones or tablets and viewed in the comfort of their homes. AR technology can also annotate screens with related information. For instance, the app can display features such as local cuisine, weather, festivals, historic events and so on. Developers can also create games that viewers can play while in the app and learn more about these tourist spots.
5.Augmented Reality (AR) in Food Industry
For the food industry and food ordering apps, AR can allow customers placing orders to visualize the final dish in 3D. Customers can scan the order for the ingredients and the nutritional value, thereby helping them make healthier choices. Chefs and food connoisseurs can integrate an AR feature for their recipes through interactive cookbooks that make cooking interesting and engaging for their audience.
6. Augmented Reality (AR) in Automotive Industry
The auto industry has been using AR on the assembly lines as an assistive tool. With visits to an automobile dealership slowing down, companies can create virtual showrooms for audience engagement. AR can create immersive experiences where customers can view cars or motorcycles in 3D and use annotations on screens for the specs. Likewise, tools permit users to try customization- change colours, combine designs and create a feel of the overlook at the touch of a button. Another interesting application of augmented reality in the auto industry is visualizing the service manual, making it for users to know how parts of an automobile work.
7. Augmented Reality (AR) in Real Estate
The real estate industry has been using AR technology to rethink sales of residential and commercial properties. One report stated that the immersive market (includes AR and VR technology) by 2025 is expected to touch USD 80 Billion. AR can picturize your space for you in 3D and provide an entire tour of the space saving the time of site visits. AR also has the potential to visualize amenity spaces like the club house, gardens, play areas etc. and how they may look when constructed. Think of AR to create a 3D catalogue to introduce your new project to potential customers.
8. Augmented Reality (AR) in Entertainment
Entertainment is now one of the industries at the forefront of using AR. Large crowds & mega events are practically out of bound and technology is here to keep people entertained. Music festivals are quick to adopt AR with virtual concerts and presenting performers in 3D. It’s the whole package with motion graphics, music, games; but on your handheld device.
Now sports aren’t far behind with virtual gameplays. Not only can viewers watch the entire game with all their favourite players in 3D, but they can also participate in multiplayer games with other viewers across the globe. AR activated merchandising and fan interaction are some of the more engaging and entertaining experiences of augmented reality in entertainment.
The adoption of augmented reality in business is on the rise. AR is how companies are taking business to the consumer when they can’t come to you. Digitization is the way forward and companies willing to take innovative steps, pandemic or not, are here to stay.